Looks like Adidas has got inspired by Glamzzle’s theme and decided to give it a go in their new shoes making Orange the new Adidas color. Well, jokes apart, Adidas has made a new set of sports shoes which consists of a rubber cuff attached with the shoes through a chain. The cuff gets secured around the ankle giving a shackled look.
Their slogan said,
“Tighten up your style with the JS Roundhouse Mids dropping in August. Got a sneaker game so hot you lock your kicks to your ankles?”
Now as soon as someone sees these shoes, the instant idea behind these shoes comes as someone who is enslaved. The exact reason why these shoes came under instant controversy when the news about these shoes hit the media.
Most of the people reacted in surprise, shock & disgust saying that they could not even bare the idea of wearing such shoes as it reminds them of being enslaved, captured and unable to move. The cuffs may be made of rubber and may be comfortable but they would certainly give psychological pain to the one wearing it and to the one seeing it.
Here are some of the reviews by people :
“I for one will NEVER don another pair of Adidas if these shoes see the light of day in the sneaker market.”
“You have GOT to be KIDDING ME ! Shackles ?? Really ??”
“I literally froze up when I saw a new design from Adidas set to hit stores in August.”
With all the negative comments coming against these shoes, there were many other comments that said that these shoes were racist and Adidas has made a huge mistake by making these shoes and even planning to market them in August. While a few were in favor that these shoes must only be taken with the fashion sense.
Initially Adidas supported their pair of finely Shackled Shoes by saying that their shoes have nothing to do with racism or enslaving. They said that they were directed at the fashion & style field of the industry. But when the controversy did not seem to end they finally cancelled all work associated with these shoes and revoked its launch.
Those were the news reporting. But we want to hear your comments. What do you think about these shoes? Do you justify them as fashion or does it make you think enslaved?
Let us know your comments.