It wasn’t long when all the fashion fanatics were standing outside every H&M store to grab the best pieces from the joint collaboration of H&M with Versace.
But seems like that H&M doesn’t like to waste time with their old pals!
H&M without wasting away any of their eminence, collaborated with a well known Italian Brand; Marni.
The most unique obsession for this Italian brand is it’s original and beachy prints plus its excessive comfort level in the cloths for it’s customers.
Marni promises to give the best out of fashion world to it’s customers. From streets to high class; elite fashion; Marni gives it all.
Consuelo Castiglioni, Marni’s founder exhibited her approval in collaborating with H&M by saying that both the brands can grow more in the given platform.
She also said that it’s also good for the bilateral relations among the two nations as well.
The thing with which H&M really got into the Italian brand was it’s playful nature with prints and how they convert a simple fabric into high chic flick look.
H&M creative adviser, Margareta van den Bosch said:
“Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”
Well! Good luck Marni!
Please don’t fool yourself into thinking; that in future you will be treated any differently by H&M.