Britain’s Advertising Standards Authority (ASA) in UK has banned the gorgeous Rachel Weisz’s new ad for L’Oreal. Honestly, believe us when I say that she does look very unreal. The authority believes that her stunning and tan beauty is extremely unnatural and thus they pulled it out of UK.
Such Photoshop measures and beauty enhancements have become standard procedure in fashionable images but authorities like above in UK are trying to end this generation of airbrushing and Photo shopping.
This banner ad of L’Oréal’s Revitalift Repair 10 makes it apparent that they are “misleadingly exaggerating” the antiwrinkle cream’s actual performance that goes against their claims. You can also take a look below and be taken aback rather than mesmerized…
ASA stated that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face.” But they also pointed out that Rachel’s complexion looks very smooth and even that is not natural to her. This ‘tan’ distinction also wasn’t very obvious but caused uproar and banning of this ad in UK.
Rachel Weisz recently was promoting her latest film “Whistleblower.” For more details on the movie, go toOfficial Video Trailer Of ‘Whistleblower’ Featuring Oscar Winner Rachel Weisz.
There have been many other ads that were banned like this one. Including the ads featuring Christy Turlington for Maybelline, Julia Roberts for Lancome and Taylor Swift for Covergirl.
Some ads were even pulled off for showing off sexuality from underage girls like this one of Dakota Fanning for Marc Jacobs.
I believe this is high time we do such stuff and save our future generation from the internet hoaxes we are living in and start living along with being true to ourselves. Do you think that will ever happen? To see more of such sad stuff in our industry, read how This Year In Milan Fashion Week – Skeletal Model Raged The Audience.