Country Singer Taylor Swift partnered with Elizabeth Arden to launch her first signature fragrance ‘Wonderstruck’. This fragrance will be available at prestigious departmental stores nationwide in October.
“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” Taylor Swift says about ‘Wonderstruck’ her personal fragrance.
With ‘Wonderstruck’ Taylor Swift joins a long line of celebrities launching their own perfumes. ‘Wonderstruck’ is an eclectic and traditional aesthetic fragrance and its inspiration has been taken from Taylor’s personal life experiences, making every element of the brand authentic.
The name ‘Wonderstruck’ has come from the song ‘Enchanted’ on Taylor’s current album, Speak Now.
‘Wonderstruck’ can be that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor said in interview that she hopes to capture this feeling in her fragrance.
“I wrote the lyrics, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ and it is about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that ‘Wonderstruck’ will play a role in creating some of those memories.”
‘Wonderstruck’ is produced by Taylor Swift with expertise of Olivier Gillotin of Givaudan.
The inspiration came from Taylor‘s favorite memories and scents.
Its ingredients consist of a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.
The enchanting fragrance has been captured inside a charmed deep purple bottle with a magical glow. The herunique style antique gold charms on the bottle were selected by Taylor Swift herself.
The carved charms of Moravian star, dove and birdcage are a sign of Taylor‘s country and magnetic flair.
They are also embossed on the top of the cover which shows off Taylor‘s love for magical things and hidden love messages.